BrewDog IPO: Everything you need to know
Will the creator of Punk IPA launch an IPO this year? Independent beer maker BrewDog has been waiting for markets to recover before listing for an Initial Public Offering. Nothing has been confirmed yet, but if it eventually does take place, the Scotland-based brewery might list on the London Stock Exchange.
BrewDog company stats
| Founded | 2007 |
| Headquarters | Ellon, Scotland |
| Number of employees | ~2,300 |
| Revenue 2021 | £286 million |
| Stock Exchange | London Stock Exchange |
| Potential Valuation | £2 billion |
Sources: Insider, Best Companies
Why are investors interested in BrewDog?
BrewDog was founded in 2007 in a small town in northeast Scotland by young and ambitious entrepreneurs James Watt and Martin Dickie. The two friends first started selling their beers at local markets in a van, but their business soon took off to become one of the most famous craft beer brewers in the world.
Today, BrewDog is a multi-national empire that includes breweries, around 90 bars worldwide, and even beer hotels with franchise partners. It has more than 100 sites in 15 countries.
Despite the pandemic, BrewDog reported strong sales in the UK, with revenues up 21% in 2021, to £286 million. In the same year, it made 839 new hires, raising its total workforce to 2,346 employees, and increasing average salaries by 3%.
Hunting for the next million-dollar brand, BrewDog co-founder James Watt has partnered with Crowdcube, the world’s largest crowdfunding platform to receive pitches from a range of European entrepreneurs.
In 2021, BrewDog won the Best Sustainable Pub Company award, achieving certified B Corp status. As a carbon-negative beer maker, BrewDog takes twice as much carbon out of the air as it emits. It has also pledged to plant “the biggest ever” forest in the Highlands of Scotland to help regenerate ancient woodlands, but some of its environmental claims have been questioned.
The IPO: When, where and what to expect
BrewDog appointed law firm Freshfields to help prepare for a stock market listing, eyeing a £2 billion valuation. Co-founder James Watt has revealed that an Initial Public Offering (IPO) should give “longer-term liquidity” to its existing individual investors, also known as “equity punks”.
BrewDog’s Equity for Punks crowdfunding scheme was launched in 2010, to help investors buy BrewDog shares while offering lifetime discounts, memberships, and exclusive access to events. An IPO would help the company strengthen its investor base and raise its public image. It would potentially launch on the London Stock Exchange. We will inform you as soon as we have more information about the IPO.
3 steps to trade BrewDog IPO with Axi
An Initial Public Offering (IPO) is an investor’s first chance to gain exposure to an organisation. An IPO is an important milestone for a company looking to raise capital and an opportunity for investors to get involved in a hopefully growing business.
With Axi you can get exposure to BrewDog IPO as soon as it’s listed on a specific exchange and prices from the exchange become available to our liquidity providers.
- Login to your live MT4 trading account (sign up with Axi if you don’t have one)
- Navigate to market watch, right-click, and select ‘show all’. Search for BrewDog.
- Choose your position and size and go long or short on share prices. Don’t forget to set risk management tools like a stop loss and take profit order.
Sources: Insider, Guardian, Morning Advertiser, Best Companies, Reuters, Headspace Group, BrewDog
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